Good Brands Get Noticed.
Strategic Branding for Premium Lifestyle Businesses Ready to Stand Out.
Your brand deserves more than blending in. I create bold, strategic brands that turn heads, spark desire and give customers a reason to choose you.
Blending in? That's not your style.
You've put everything into building your business. The ideas, the ambition, the late nights (and probably a few too many coffees). But somewhere along the way, your brand stopped reflecting just how good your business is.
Maybe it's not attracting the right customers. Maybe it's getting lost in a sea of lookalikes. Or maybe you've outgrown the brand you started with.
Whatever the case, you shouldn't have to work twice as hard just to get noticed.
Recent Projects
Nocaff
Branding
Bar Clancy
Branding
Sunbase
Branding
The Brand Treatment
The full works. Nothing half-baked.
Consider this the ultimate brand makeover. A little strategy, a lot of personality and all the ingredients for a brand that looks as good as the business behind it.
From your logo suite to the finer details, we're serving up a complete brand identity that's distinctive, considered and anything but ordinary.
On the menu: Strategic Brand Identity Design
The strategy — the foundation of it all
The logo suite — primary, secondary and brandmark
The colour palette — a little personality goes a long way
The typography — fonts with character
The finishing touches — graphics, icons and patterns where applicable
The brand guidelines — keeping everything looking bloody good
Strategic Brand Identity Design - starting at $2,500
What my clients are saying…
“Tarni was brilliant! She absolutely nailed my brief, extremely flexible and provided helpful advice - all in a quick turnaround for my start up business. Would highly recommend for all your branding and logo needs.”
— Nicole, Emme Socials“I’ve had a the pleasure of working with Tarni for a few years now and she continues to amaze me with her skills.”
— Amelia, Tilda & Moo“My social media would be nothing without the help of Tarni. She’s simply the best.”
— Mims, Amelia Botanica
Good design starts with a good conversation.
Hey, I'm Tarni, the creative behind Salted Projects.
I'm here for the big ideas, the brave business owners and the brands that refuse to be another face in the crowd.
My approach? A mix of smart strategy, thoughtful design and creative thinking that brings out what makes your business worth choosing.
Because your brand should feel as good as it looks.
Ready to be the brand they remember?
You've got the vision. Let's give it a brand that does it justice.
Tell me what you're dreaming up, where you're at and what you want your brand to become. I'd love to hear about it.